It’s not rocket science: Sometimes the best ideas come from places you already know. Here’s what that means.
Does the daily grind make it hard for you to turn on your creative thinking?
You’re certainly not alone. For anyone looking to boost their creativity, the answer is actually right under your nose.
Debra Kaye, author of Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation, has three simple places you can start when you need to have that light-bulb moment asap.
1. Your history. Failed ideas from your company’s past may be ripe for another look, says Kaye. A return to your mission can also help jog ideas. Gatorade expanded into sports nutrition after revisiting its roots of marketing to competitive athletes.
2. Your attic. Your company may have hidden assets that could be modified or marketed in new ways. Countless innovations, including Post-it notes and the…
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